This article should start with me gushing over Amazon Fire’s 13 megapixel camera with optical image stabilization, dynamic perspective, or the quad core processors. There’s a lot of excitement around specs, but I’m excited about Amazon Fire’s other capabilities. The geek in me admits there’s a whole slew of technology related reasons why you should love Amazon Fire. That being said, none of the new bells and whistles are the reason you should flock to the Amazon Fire.
As a consumer, brand or retailer, this is what should excite you:
Firefly Technology.
Amazon just launched a device that puts the consumer closer to his or her world of products and just made the Internet significantly more useful. Amazon launched a phone and a service that allows you to triangulate on the product you’re looking for. A scan of a book cover helps to bring that product right to you. Immediate results tied to immediate action. Until now, it’s taken you an average of 7 searches to get comprehensive product information online.
The shopper marketer in me just perked up. One camera focused on the product, and 4 corner cameras looking at shopper’s face while they shop or read product specs? Some retailers can tell you how many units they sold by the hour but you could never get granular information on the decision making process or the intent of the shopper. Firefly has the potential to figure that out. It has the potential to see a consumer’s face in their moment of truth.
Why are we so pumped at Hubba?
For those of you that know us, you’ll know that we’re actively engaged in connecting brands and retailers. We’re here to make the complicated exchange of product information easier. Amazon’s Firefly delivers you, the consumer, the exact product you are interested in with one click of the camera button. At Hubba, we’re working to ensure that brands and retailers have one consistent source of truth for product information and allow them to share that product information across all their digital channels.
I asked our CEO Ben Zifkin about the impact this kind of device can have on retail and how it could encourage showrooming and he said, “Although it may seem counter-intuitive, all retailers win in this situation. Consumer behaviour has evolved, both gradually and with major shakeups like this announcement of a commerce-centric device.”
Everyone in the retail industry benefits from a more informed and savvy consumer.
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There is a rising tide phenomenon. That being said, there is a huge opportunity here for Amazon and all of the other retailers who innovate to provide a better experience for their customers versus strictly trying to compete on price.
The fact that Amazon Fire empowers the consumer with rich product information is huge step in the right direction when it comes to our goal of powering the web with rich, reliable product data.
We can’t wait to see what happens next in the movement towards being able to access instant product content and image recognition . Let us know your thoughts in the comments below!
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The post Amazon Fire Phone: The Rise of Commerce-centric Devices appeared first on Hubba.
